Invicta Watches, often seen as a beacon of style and bold design in the world of timepieces, carries a history that might surprise many of its critics. While some label Invicta as merely a fashion brand, this perception barely scratches the surface of its profound legacy in horology.
It's true, Invicta's timepieces stand out with their distinctive, sometimes audacious designs, setting them apart from the traditionally elegant creations by giants like Vacheron Constantin, Jaeger-LeCoultre, and Patek Philippe.
This contrast has led some elite watch enthusiasts to view Invicta through a skeptical lens, equating its unique aesthetics with a lack of seriousness in craftsmanship.
Join us on this revealing journey into the heart of Invicta's enduring legacy and the secrets behind its success.
What Is the Story Behind Invicta Watches?
The story of Invicta Watches begins in a place known for watchmaking, La Chaux de Fonds, thanks to a gentleman named Raphael Picard. Back in 1837, yes, Invicta was that old. Picard founded the company with a mission. He chose the name Invicta, which in Latin means “Invincible,” to show how tough, determined, and committed the company was to making high-quality watches and influencing the watch industry in a positive way.
Fast forward to the 20th century, and Invicta had grown a lot. It was known all over Europe for making really good watches. But then came the 1960s and 1970s, and with them, quartz watches. These new watches used batteries instead of gears and springs, and a lot of traditional watchmakers had a hard time adjusting.
Invicta was no exception. Lots of companies failed during this time, and Invicta had to sell its assets to a company called Ondix S.A. in 1987. But that wasn’t the end of the story.
A New Beginning
A company from the USA bought Invicta in the early 1990s, and that move helped Invicta start fresh. They were one of the first watch companies to really get into online shopping, selling watches on various e-commerce platforms. By 1996, Invicta was united under one name, Invicta Watch Group, and it kept its reputation for making quality watches.
In the early 2000s, Invicta decided to shake things up with bigger and bolder designs than most traditional watches. While not all watch lovers were fans of these new designs, they definitely made people take notice. Invicta has made some really memorable watches over the years, and they’re included in the brand’s history for good reason.
Eyal Lalo, a third-generation watchmaker, is the president and CEO of Invicta Watch Group. His lineage has deep ties to the brand, with his family's involvement dating back several years. This showcases a legacy of dedication to the art of watchmaking. Under Lalo's leadership, Invicta continues to push the boundaries of design and innovation.
One of his notable achievements includes the creation of the Subaqua Noma V Reserve. This exemplary piece not only showcases the brand's commitment to excellence in craftsmanship but also earned the prestigious Reddot Design Award, underscoring Invicta's ability to surpass industry standards.
The company also explores unique collaborations, offering exclusive watch lines inspired by pop culture icons such as Disney, Star Wars, The Muppets, and Marvel. This strategic diversification aligns with Invicta's ethos of being not just a watch company but a purveyor of distinctive style and individual expression.
The Invicta Pro Diver
One of Invicta's standout collections is the Pro Diver series. While not entirely unique in design, the Pro Diver watches draw a remarkable resemblance to the much-coveted Rolex Submariner watches. This makes them an excellent choice for those who admire the Submariner's style but are working with a more modest budget.
The Pro Diver models feature the iconic coin-edge bezel, dimensions that closely match those of the Submariner, and a durable steel case. These timepieces are available in various colors to suit different tastes. For example, the Invicta Pro Diver Quartz Silver Tone and Black Rotating Bezel Watch is a perfect choice for those who prefer understated elegance.
Despite their lower price point, Invicta has not compromised on the functionality important to divers and water sports enthusiasts. The Pro Diver watches are equipped with a unidirectional rotating bezel designed specifically to rotate counterclockwise.
This feature, crucial for safely tracking time underwater, is complemented by luminous elements on the dial to ensure visibility in low-light conditions. With a water resistance rating of up to 200 meters, these watches promise reliability under the sea.
Invicta Angel Series
The Invicta Angel series is a dream come true for those who love their watches to be as stylish as they are functional. Tailored specifically for the lady on the go, this collection has something special for everyone. Whether you're looking for a watch with all the bells and whistles like a chronograph or something simpler that tells you the time and date, the Angel series has got you covered. Each timepiece is a blend of timeless elegance and modern design.
For those who like a touch of luxury, some models in this series are adorned with diamonds around the dial, sparkling with every movement of your wrist. If you prefer a classic look, there are watches with traditional Roman numerals that add a sophisticated touch to any outfit. But don’t be fooled by the name; these watches are more than just pretty faces. With their bold and robust case designs, Invicta Angel watches make a statement and stand out in any crowd.
One of the stars of the series is the Invicta Women's Quartz Watch Angel. This particular model combines elegance with durability, boasting a beautiful Mother of Pearl dial that catches the eye and a rose gold tone that compliments any skin tone. It's not just a timepiece; it's a piece of jewelry that elevates your style. With the Invicta Angel series, you're not just wearing a watch; you're making a fashion statement.
Invicta Aviator
The Invicta Aviator series is really cool for anyone who loves the idea of adventure, especially if you're into flying or just love watches with a bit of an edge. These watches are designed with pilots in mind, so they have features that are super useful for measuring stuff like speed and how long you've been up in the air. What stands out with the Aviator models are the big, easy-to-read Arabic numerals on the face of the watch, so checking the time is quick and no fuss.
Unlike the Pro Diver watches, which are more about deep water resistance (up to 200 meters), Aviator watches are more about being up in the air and still work great with up to 100 meters of water resistance. They've got this huge display because the case size is a whopping 48mm, but they don’t feel bulky at all. Thanks to the slim design powered by a quartz movement, they sit just right on your wrist. Plus, the front glass is made of sapphire crystal, which is pretty tough and keeps the watch safe from scratches or damage.
One example is the Invicta Men's Chronograph Aviator Watch. It’s not just any watch; it’s like a piece of adventure on your wrist, perfect whether you're actually flying or just running errands on the ground if you're someone who seeks adventure, whether high up in the sky or down here on solid ground, the Aviator watch is definitely something to check out.
Frequently Asked Questions
Is Invicta a Luxury Brand?
While some might not see Invicta as a traditional luxury brand, it's really about what you think and what you're looking for in a watch. Invicta gives you the chance to have a great-looking and dependable watch without having to spend a lot of money like you would with most luxury brands.
Why Are Invicta Watches So Cheap?
Invicta watches are affordable because the company wants to make sure everyone has a high-quality watch without breaking the bank. They offer great value, often pricing their watches under $100, showing that you don't have to spend a lot to get a lot.
Does Invicta Hold Value?
Most people see Invicta watches as stylish fashion accessories, not as luxury items you buy, hoping they'll be worth more money later. Because of this, their real worth comes from being good, reliable watches that tell time and look great while doing it.
The Takeaway: Invicta Offers Something for Everyone
When we look back at the origins of Invicta watches, we're reminded of a brand that has stood the test of time by providing quality, style, and affordability. Starting back in 1837, Invicta has always aimed to offer watches that combine the essence of Swiss craftsmanship with an accessible price point.
This rich history plays a crucial role today as the brand continues to deliver on its promise of exceptional value. Whether you're new to the brand or looking to expand your collection, there's always a good reason to buy an Invicta watch. It's more than just a piece of timekeeping equipment; it's a testament to a legacy of durability and design excellence that fits every lifestyle.
