Invicta vs. Citizen | Best Watch for Divers and Everyone

Invicta and Citizen are household names in the watch game. Both brands each have their own unique strengths and core values. This Invicta vs Citizen comparison gives you all the key insights needed to make a choice between the two. 

Invicta, founded in Switzerland, initially focused exclusively on manufacturing timepieces with the goal of making high quality timepieces available to all at affordable price points. 

On the other hand, Citizen is a Japanese brand that has been setting innovative standards in the industry for over 100 years. 

From making the world’s first titanium watch to manufacturing an eco-friendly, light-powered watch, Citizen has retained its core values of excellent craftsmanship, which are blended with cutting-edge technological innovations to this day. 

To comprehensively examine the differences between Invicta and Citizen, we will be looking at key metrics like brand positioning, pricing, long-term value retention, design, and movements for timepieces from both brands—Invicta Men's Watch 8933 and Citizen CA0620-59H

• Invicta and Citizen are both excellent mid-range watch options

• Invicta produces bold, fashion statement timepieces at affordable prices 

• Citizen makes eco-friendly options with advanced technological features 

• Citizen is the better option between the two brands with competitive edges in durability, value retention, and watch movements 

Invicta and Citizen both have solid reputations in the market; however, on a niche level, they target completely distinct audiences with unique selling points and brand stories. 

Invicta's operations and marketing efforts revolve around bringing durable, reliable watches with luxury-like designs to the working man at budget-friendly prices. 

Citizen, on the other hand, caters for the needs of a wider audience, ranging from everyday wearers with interests in environmentalism to tech-savvy timepiece collectors, with its many top-quality models equipped with eco-friendly and innovative features. 

Most models from both Citizen and Invicta fall into the mid-range price bracket. However, within this bracket, there is still some distinction between the price range for Invictas and Citizens. 

Invicta watches are the cheaper option between the two brands, with entry-level models like the Invicta Men's Watch—Pro Diver Rotating Bezel Black Silicone Rubber Strap costing around $50 and more equipped models like the Invicta Men's Chronograph Watch—Bolt Zeus Reserve Black Dial Quartz Dive going for approximately $500. 

Citizen wrist watches are the more expensive of the two brands, with the cheapest models retailing for around $100 and more sophisticated options going well over the $1000 mark. Most Citizen models available at MyGiftstop.com, like the Citizen Men's Watch—Eco-Drive Power Reserve Blue Dial Titanium Case | AW1240-57M, fall within the $300 range. 

This price analysis further affirms the fact that both brands cater to different needs and budgets. If you’re on a budget and looking for a timepiece that turns heads and catches a lot of eyes, our Invicta collection is a great place to start your search. 

However, if you’re in the market for a classy, elegant option with an affordable price tag, you should be checking out our Citizen watches.  

Invicta and Citizen are both known for manufacturing timepieces that are able to last several years. Both brands promise long-term durability, quality build, and attention to detail, but Citizen watches are widely regarded as the most reliable of the two. 

Citizen watches are known for their resilience and top-level engineering. The brand uses high grade materials like titanium, stainless steel, and sapphire to ensure long term durability and scratch resistance. Citizen is also known for its strict quality control, making sure that only the best products get released to the public. 

Although, Invicta  uses highly rated materials like stainless steel and mineral crystals, long term resistance to wear and tear is known to vary from model to model as is it hard to keep strict quality control over outsourced components  

If you are looking for a timepiecethat can last you many years while on a budget, we advise you to go with Citizen.

The design philosophy behind these two brands is a major distinguishing feature. Both brands make fashionable products but approach the idea of style differently. 

Invicta is known for making statement timepieces with bold, oversized cases. Their collections also display a willingness to explore unconventional color schemes and make their timepieces as eye-catching and attractive as possible; this is highlighted in the Invicta Men's Stainless Steel Watch—Pro Diver Quartz White Dial model with its blue and red bezel. 

Citizen watches are known to have a timeless, traditional look that has not bowed to the tides of fashion trends over the years. They are perfect for casual and formal outings, adding a hint of understated elegance to your outfit, as seen with the Citizen Men's Chronograph Watch—Chandler Eco-Drive Matte Grey Dial Steel Bracelet model.  

Citizen is more conservative with sourcing movements, often preferring to use its own in-house-made, environment-friendly, Eco-drive mechanism that can be powered with artificial or natural light, eliminating the need for external batteries or recharging. An in-house movement is easy to vet for quality and ensures better precision and accuracy.  

Invicta, on the other hand, is known to source their Quartz movements for different manufacturers in Japan, China, and Switzerland. Although these movements are somewhat reliable and precisely keep time, it is important to note that sourcing movements for various producers may make it difficult to maintain a consistent level of quality. 

Through Citizen’s relentless efforts to continuously develop new innovations and technological additions for their watches, they were able to create an efficient and eco-friendly power alternative as opposed to the regular replaceable batteries. This technology was termed "Eco-Drive.” 

This technology is used by the Eco-Drive models in Citizen’s collection and allows the watches to run solely on natural or artificial light, cutting out the need for environmentally unsustainable power sources. 

Some top-range Citizen models are equipped with Atomic Timekeeping technology that automatically sets time based off radio signals from atomic clocks—the most accurate time measurement devices in the world with an error margin of one second per 100,000 years. 

In a quest to improve durability and comfort for their consumers, Citizen developed the Super Titanium material that is five times stronger and wear-resistant than stainless steel and just 40% the weight. 

This material is also made to be skin friendly, cutting out the possibilities of skin irritations and reactions. 

Ready to make a purchase now that you can tell the difference between these two brands? The table below gives you a closer look at the best selling Invicta and Citizen watches available in our store. 

Although, there are other great options like Seiko, Casio, Orient, etc, Citizen and Invicta are two great watch options to choose from if you are looking for a reliable timepiece while on a budget constraint. It’s not hard to make a choice between the two brands, as Citizen is shoulder above Invicta and is widely regarded as the better of the two. 

Citizen win this contest on the grounds of better craftsmanship, durability, and the superior technological innovations their watches feature, like atomic timekeeping and eco-drive movements. 

Invicta is, however, still an excellent choice if you are looking for a bold, attention-demanding timepiece due to its peculiar designs and unconventional color blends.