Invicta vs. Rolex Watches Compared

It can be easy to get conflicted on what watch option to choose between these two renowned brands—Invicta and Rolex—as both brands are of global renown and reputable standings in the watch industry. 

Invicta, an American company with initial origins in Switzerland, is a brand committed to making high-quality watches available to the ordinary man at affordable price points. 

Rolex, on the other hand, is a brand well known for its limited production of luxurious watches and its commitment to watch-related innovations, highlighted in the company’s production of the first ever waterproof watch, “the Oyster.”

Looking beyond brand overviews, what are these watch brands all about? In today’s blog post, we will be walking you through a detailed comparison between the Invicta and Rolex. You’ll also get a preview of the various options from these brands available at MyGiftStop.com. 

• Invicta and Rolex are household names in the watch industry. 
• Rolex makes luxury watches out of the finest material, while using restricted availability tactics to keep their prices premium.
• Invicta looks to provide the common man with quality and aesthetic timekeeping choices. Prioritizing functionality over luxury. 
• Our store is full of quality Invicta watch options, one is guaranteed to fit into your budget.  

To properly bring to light the similarities and differences between Invicta and Rolex we will be looking at key metrics like brand positioning, pricing, build quality and watch mechanics. 

Before we get into a more detailed analysis, if you are short on time and need to make a purchase as soon as possible, here is a table summarizing the comparison between the two brands: 

Invicta flagship model used as a reference point in this comparison: The Invicta 37156 Pro Driver

Rolex and Invicta both make timepieces that are popular choices among watch lovers, but the branding and marketing efforts of both companies are aimed at two entirely different audiences. 

Invicta's operations and marketing efforts revolve around bringing durable, reliable watches with luxury-like designs to the working man at budget-friendly prices. Making it the perfect reliable watch option for the middle-class man. 

Rolex, on the other hand, revolves its activities around presenting its high-end watches as limited-availability success symbols exclusively made for the high and mighty in society.

Price point is one major benchmark by which both the Invicta and Rolex brands differ greatly. Invicta falls within the midrange bracket while Rolex is a major luxury brand. 

Rolex is the more costly option, with their premium prices influenced by their limited circulation, collector hoarding and high resale value. Entry level Rolex watches can sell for sums of around $5,000 to $7,000, while rarer and more sophisticated models may bear price tags of over $50,000

Invicta, on the other hand,  is the more affordable option between the two brands, with common entry models like the Invicta 8933 Men's Stainless Steel Watch—Pro Diver Quartz White Dial costing around $50 and rarer, higher-end models like the Invicta 23050 Men's Chronograph Watch—Bolt Zeus Reserve Black Dial Quartz Dive going for well over $500. 

Build Quality and the materials used are key factors that determine how durable and damage-resistant a watch is. Rolex and Invicta approach the concept of durability and structural integrity differently. 

In line with the brand’s affinity for luxury and finer living, Rolex watches are made only of the best materials available to watch makers. Corrosive-resistant high-grade 904L stainless steel for watch cases, often plated with 18K gold and platinum for precious metal editions and sapphire crystals for watch faces. 

To ensure adherence to traditional Swiss watchmaking standards, Rolexes are carefully hand-assembled by an in-house team trained to give all their watch models a near-perfect finish and precise alignments. 

Invicta, on the other hand, approaches the idea of quality and material sourcing from a standpoint of getting a bang for a buck deal. Invicta watches are made of solid, durable and most important of all, affordable materials. 

Invicta models feature materials like regular stainless steel, mineral crystals for watch faces. Most invicta models are mass produced, however a few higher end models may be coupled by hand. 

Here are the durability stats for the Invicta 37156 model: 

Invicta and Rolex watch models approach the idea of style and aesthetic appeal differently. 

Rolex leans more towards fine, traditional craftsmanship, which is evident in the style of their watch models—focusing more on timeless elegance and understated luxury.  

Invicta is known for its bold, fashion-statement timepieces. It experiments with unconventional color schemes and uses large, oversized bezels and cases to turn heads and command attention. 

This daring approach to fashion is showcased in the Invicta 8928OB Men's Coin Edge Bezel Automatic Pro Diver Blue Dial model, which is available in our store. 

The performance and accuracy of a watch depends on the quality of its movements. 

In line with the idea of exclusivity and hard-to-source materials of Rolex, all mechanical movements in their watches are in-house made and tailored for just Rolex watches. 

These movements are made under strict quality control measures and tested extendedly to meet set-in-stone Swiss regulations. Rolex movements keep error levels down to an almost insignificant range of -2/+2 seconds per day. 

Invicta, on the other hand, uses reliable automatic or quartz movements sourced from reputable sources around the world. Some Invicta models and collections even rely on Japanese-manufactured watch movements to reliably keep time. This suits the Invicta value of offering reliability and functionality at an affordable price point. 

The table below shows the movement specifications for the Invicta 37156 model: 

Rolexes are hard to come by in the online watch retail space due to their high price point and rarity. 

As for the Invicta watches, which offer you great levels of performance while on a budget, MyGiftStop is just the place for you to pick out your choice and get yourself a new timepiece. 

The table below gives you a closer look at the best-selling Invicta watches available in our store.

It can be hard to make a choice between two quality watch brands—Rolex and Invicta. But this choice is going to depend almost entirely on your budget and purchasing power 

Rolex is the more popular and high-end brand, offering top-of-range Swiss time-telling quality to you at premium prices.  

Invicta is, however, a brilliant choice if you are in the market for a bold, attention-demanding and reliable watch while on a tight budget.