Movado vs Invicta Watches

Movado and Invicta brands are like two opposite poles in their designs. On the one hand, we have Movado, a globally known brand for its classic minimalist designs; on the other, there is Invicta with its signature bold look. This is enough ground for some to decide, but hold your horses, for there's more!

Movado and Invicta have established brands that have enjoyed years of production and patronage. They both prioritize affordability, even though Movado products are slightly more expensive than Invicta. Due to the emphasis on affordability, they both offer more quartz movement as they cost a lot less to produce and are ultimately sold cheaper. And lastly, they both appeal to fashion-forward individuals. 

Now that we have brought the similarities to the fore, it's time to outline and analyze the many disparities between them, and we will be doing so based on price, design philosophy, Raw materials, target audience, brand perception, and innovative engineering. 

Key Takeaways from the Article

• Both brands have water-resistant features, but the feature is more reliable with Invicta, with some higher-end models exceeding 100 meters.
• Movado offers a value proposition that offers consumers quality and classic luxury watches for less, while Invicta provides a variety of styles and features at competitive rates.
• Invicta makes use of the Sellita movement for some models. It is a viable, automatic, Swiss-made alternative.
• Authentic Movado and Invicta timepieces can only be shipped directly from the brand or authorized retailers like www.mygiftstop.com

Table of comparison between critical features of Movado and Invicta watches.

Differences between Movado and Invicta

With their pricing, we can see that the target market for Movado is the mid-range luxury market. The price range falls between $200 and $3,000. Some of their high-end automatic watches cost even more.

For Invictus watches, consumers are open to even less price-wise. Their price range typically begins at $100–$500. Even the higher-end automatics produced cost less than that produced at Movado. They go from $500 to $1000.

When it comes to movement, both brands produce both quartz and automatic watches. The difference is that the automatic movement is considered Swiss-standard for watches.  At the same time, watch enthusiasts frown at the quartz movement and believe it is outdated and innovative.

Quartz watches are battery-powered with time precision and are usually controlled by a quartz crystal. Automatic movements are powered instead by the movement of the wearer. It is an improvement of the quartz movement and, as such, more technical. There is a mainspring that stores the energy needed to power the watch. As soon as the watch is worn, the mainspring winds systematically, courtesy of the rotor, slowly releasing the energy required to power the watch. Another way to wound the watch is by turning the crown. 

Sellita Movement

This is peculiar to the Invicta brand alone. Sellita is more cost-effective and a solid Swiss-made alternative than the ETA movement. It is often used due to its reliability and affordability.

If you are particular about movement, you can find detailed information on it on the brand’s official website or product page. The information contained here will help guide your decision-making process.

Movado’s minimalist designs have now become their signature. Their designs are usually simple yet sleek and you can spot the iconic single dot at noon.

Now, let’s talk further about some of the distinctive features of Movado watches.

• Absence of complex or numerous features. Instead, they are focused on design and functionality.
• Prioritizes more of quartz movement than automatic. This is primarily because of its affordability, reliability, and practicality.
• Use standard-quality materials and even higher-grade ones like Sapphire Crystal for their high-end collections.
• Some models are built to be water-resistant. However, they are not compelling enough. Movado watches are not the ultimate choice for water sports.

Invicta Brand Analysis

When it comes to design, the Invicta brand shows more versatility. Aside from their overly bold watch designs, they also offer a diverse range of styles for both fashion and function, fit for a wide range of events. Unlike the Movado brand, you will also find the watches to be feature-dense. Let’s take a look at some of these features below:

The quality of the raw materials used for each timepiece depends on the model and the price for which it will be sold. Some of the materials used are stainless steel, minerals, sapphire crystal, and others of higher quality.

They produce more quartz watches, predominantly because of their affordability but adopt Sellita automatic movement for their more expensive collections.

Invicta watches have many complexities and added features like clocks, subdials, etc.

Invicta watches are designed to be highly water-resistant and, therefore, considered safe for water games.

Invicta is heavily invested in styles built for different purposes and available at different affordable rates.

Potential for investments 

The Invicta brand holds zero potential to appreciate over time due to the inconsistent use of raw materials to produce their watches. This has, in some way, affected the brand's reputation and, of course, eliminated the chances of its return on investment.

Invicta is known for the mass production of its products. This is the opposite of exclusivity, one of the most important hallmarks of potential investment products. Other factors include high-quality materials and solid, strong brand integrity and reputation, areas in which the Invicta brand seems to be falling short.

Like Invicta, Movado watches, too, are not considered to have high investment potential, primarily because they focus more on affordability than exclusivity and do not prioritize additional innovative features that brands with a high potential index usually spot. Their focus on affordability sees them producing more quartz than automatic watches, which watch enthusiasts consider highly innovative.

However, depending on one's reason for investment, some Movado models might be considered to have great future value. Specific models in the vintage or limited-edition Movado watch collections may appreciate over time.

What is the brand offering of Invicta watches?

PuButit is the availability of highly stylish and quality watches at a very fair price. Invicta brand is also associated with versatility, and this is because they produce watches in diverse designs to cater to a wide range of their target consumers.

Invicta has a signature for producing oversized watches that are usually feature-dense. Another point worthy of note is that they have a broader spectrum of target consumers and, as such, create a more comprehensive range of styles to meet the needs of their large market. Their prices are highly competitive and cost significantly less than the Movado brand.

Regarding quality, the Invicta brand is seen to be somewhat compromised as they are inconsistent in the quality of materials they use to meet their goal of affordability.

Finally, to answer whether Invicta is a good value for your money, we will say an emphatic yes.

They have stayed true to what they represent and have continued to evolve positively ever since. The affordability of their price rates for the quality of watches they produce may make it challenging to get anywhere.

Exceptional features of the Movado and Invicta brand

Movado

• The iconic Museum Dial, which has now become the brand signature for Movado
• Quartz watches that offer accurate precision and durability.

Invicta

• Sellita movement, a Swiss-made, recognized improvement on quartz that offers reliability 
• Attractive value proposition. Invicta offers its consumers incredibly stylish watches with many features at very affordable prices. 
• Impressive water-resistant features are present in specific models and, as such, are considered suitable for diving, swimming, and other water sports.

 Which Brand to go for between Movado watches and Invicta

It is simple.

As explained above, you must carefully read their design description and compare it with your preferences. 

We feel that Invicta looks more sporty and a bit flashy, so if that describes your personality, by all means, go for it. But if you are more inclined towards modern classic designs fitting for formal occasions, then Movado is without a doubt.

Frequently Asked Questions

Movado has a higher reliability percentage than Invicta. The Invicta brand is known for switching between standard and sub-standard materials. Conversely, Movado prioritizes standard materials and has a very compelling quality assurance control system.

Invicta offers a 3-year warranty, while Movado offers two years. The brand with the better customer service can be deduced from the available reviews online, from which we gathered that Movado has more responsive customer service than Invicta

Unfortunately, No. Their focus on affordability led them to compromise on the quality of raw water used.

The main factors would be your style, your intentions, and, of course, your budget.

Conclusion

Movado and Invicta are both affordable watch brands with different target consumers. While Movado appeals to watch enthusiasts with a thing for simple, sleek, and reliable watches, Invicta, with its bold and elaborate design, targets consumers who go with elegance and functionality.

Are you undecided on what to go for between the two brands? You can browse our collection of quality movado watches and invicta wrist watches to find what suits you

The ultimate key to making informed decisions and wise purchases is considering personal preference + budget.

We anticipate your feedback on how these tips have helped you achieve the perfect watch buy.