SEVENFRIDAY Watch Review: Bold, Unique, and Innovative Timepieces

SEVENFRIDAY watches are instantly recognizable by their designs, thanks to the brand’s industrial and unique take that’s unlike any other brands in the market. Although it’s considered a newcomer in luxury watches, they’re gaining more popularity among collectors. 

So what makes this brand so special? This post will deeply investigate their designs, features, functionality, pricing, and market persona. 

You’ll learn more about their unique selling points and why they’re becoming a must-have for timepiece enthusiasts. 

Read more about the futuristic brand in this SEVENFRIDAY watch review! 

SEVENFRIDAY Watch Review

If you’ve been on social media recently, you might notice a surge of posts displaying unique watches with squircle cases and multi-layer dials. Squircle combines a square and a circle, something only a SEVENFRIDAY watch embodies. The brand's iconic look is instantly recognizable and became a fresh take on the luxury watch market. 

Thanks to this ingenuity, SEVENFRIDAY was able to gain the attention of watch enthusiasts and increase their presence. Especially since their creativity matches the value, making SEVENFRIDAY one of the best watches to invest in.

How did the brand come about, and what was the inspiration behind the design? Let’s find out more about the brand and its conception. 

Brand Overview

Founded in 2012, SEVENFRIDAY is a global lifestyle brand that creates industrial-inspired watches, eyewear, apparel, and accessories. The inspiration behind the name? They want people to live every day like it’s Friday. 

The distinctive squircle shape was inspired by retro TV’s from the late 60s and early 70s. They also wanted to put more industrial vibes onto their watches by showing complex multi-layer dials. 

The brand has successfully combined Japanese efficiency and European design elements, using Japanese Miyota movements to run its watches. This also makes it more unique and affordable than other higher-priced luxury watches. 

Design and Features

Now let’s talk about SEVENFRIDAY’s design and features. The brand has several different series, and the most popular are the M-Series, P-Series, and Q-Series. Although they’re different in designs, they have similar elements, such as an industrial look, multi-layered dials, and using discs instead of hands. 

Here’s a comparison between three of the brand’s most popular series:

As you can see, each series embodies different inspirations. Their watches are known to have considerably larger-sized cases, between 44 to 48mm. It’s a great way to show off your unique timepiece and can suit most wrists. The cases are mostly made of polished stainless steel, while the straps are made of leather and steel. 

The M-Series presents more varied options, ranging from casual to semi-formal. That’s because the watch is available in different straps and colors. The P-Series is available in both stainless steel and leather options, while the Q-Series is only available in leather.  

All SEVENFRIDAY watches opt for unique dials and displays, each conveying different industrial elements. They are run by the Japanese Miyota automatic movement mechanism. 

Functionality and User Experience

One of the most unique parts of SEVENFRIDAY is its dials; most are curious about how to read them. Despite the unique display, the watch is easy to read. SEVENFRIDAY watch lines usually come with rotating dials and fixed hands. 

On a SEVENFRIDAY watch display, one dial is dedicated to the hour; a second one is dedicated to minutes, and the last one is dedicated to seconds. Hours have the biggest dial while seconds have the smallest dial. 

Another functionality unique to a SEVENFRIDAY watch is its NFC authentication for all watches produced after 2015. Scanning your watch with your smartphone’s NFC reader can authenticate it. Then you can register your watch through SEVENFRIDAY’s application and even keep a collection review.

All of SEVENFRIDAY’s watches are waterproof and suitable for everyday use. So you don’t have to worry about wearing them while doing outdoor activities. 

Pricing and Value

SEVENFRIDAY watches vary between US$500 to almost US$1,500 in price. Similar brands offering mid to high-range luxury watches are Hamilton and Tissot. Let’s compare each product based on functionalities and value for money. 

Comparing SEVENFRIDAY to Hamilton and TISSOT’s similar product range, we can see that SEVENFRIDAY has a relatively high price. But the strength of SEVENFRIDAY lies in its intangible designs, making it a much better investment for the future. With unique displays and features, your SEVENFRIDAY watch will surely hold its value over time. 

Market Position and Target Audience

So, what’s the typical SEVENFRIDAY user? The brand seems to aim at younger, style-conscious buyers who would like a different option than your regular luxury watch. 

The traditional luxury brand usually has very classic lines with high-end finishes, but SEVENFRIDAY wants to blend creativity and quality simultaneously. 

SEVENFRIDAY is committed to pushing and challenging the norms within the luxury watch industry by upholding its creativity and dreams. This is evident in their brand tagline, “Show me, don’t tell me”. By creating a community instead of mere consumer products, SEVENFRIDAY has captured a large market share in a short time. 

The Best SEVENFRIDAY Watches for Men in Our Collection

Are you thinking of starting a SEVENFRIDAY collection? Here are three of their most popular and best product lines from our site. 

SEVENFRIDAY P Series P2C-01

The P-Series is the first product that SEVENFRIDAY launched in 2012, making it a flagship product. The unique SEVENFRIDAY P2C-01 watch features an industrial cogwheel-inspired display with rotating dials colored black, rose gold, and silver. 

This sizable watch is perfect for those who want to be first on-trend. The classic leather and stainless steel combination makes this watch versatile for both casual and formal occasions.  

SEVENFRIDAY M-Series M3-08

If you’re looking for a more casual option, this SEVENFRIDAY M3-08 is the answer. The watch has a stitched black straight cut and motorbike seat-style padded genuine leather. The M-Series is inspired by aviation turbines, giving it an amazing Y-shaped display. It’s perfect for people who need a semi-formal or casual dress watch.  

SEVENFRIDAY Q-Series Q1-03

The SEVENFRIDAY Q1-03 can be your choice if you want a more discreet and traditional design. Unlike other product lines, this watch has a circular-shaped case and is relatively smaller in width. 

Nevertheless, it still features SEVENFRIDAY’s multi-level dials that separate it from the rest of the competition. 

The watch has a genuine black leather strap and sleek black and silver dials. It’s suitable for most occasions, from formal to casual. 

FAQs

Are SEVENFRIDAY Watches Good Quality?

Yes, SEVENFRIDAY watches are of good quality. The brand uses premium materials like sapphire crystal and has embedded NFC identification. They also feature a power reserve, a unique display, and one-of-a-kind designs, perfect for trailblazers.  

Why Are SEVENFRIDAY Watches So Expensive?

That’s because the watch has great features and quality on top of its already unique designs. This makes SEVENFRIDAY a good brand to invest in, allowing their watches to hold their after-purchase value. 

Is SEVENFRIDAY a Luxury Watch Brand?

It’s a luxury brand that blends a Japanese Miyota movement with European aesthetics and quality. They occupy a niche in the premium fashion watch segment, targeting a younger audience. 

How Do You Use a SEVENFRIDAY Watch?

SEVENFRIDAY has a unique time display. Instead of rotating hands, they have rotating dials. The biggest dial indicates an hour, the second indicates minutes, and the smallest indicates seconds. 

What Are the Price Ranges for SEVENFRIDAY Watches?

SEVENFRIDAY watches are priced between US$500 and US$1,500, comparable to their competitors in the luxury watch market.  

Final Take

SEVENFRIDAY is a unique watch brand that presents a different aesthetic in the luxury fashion market. Their squircle-shaped case, industrial feel, high-tech feature, and one-of-a-kind dials give a fresh take on the industry, making them the perfect choice for younger audiences. 

For those who value designs and creativity, SEVENFRIDAY is truly the match for you. Want to browse more SEVENFRIDAY products? Check out our curated SEVENFRIDAY collection!